Benefits of Facebook Pages

After you've mastered the basics of Facebook and set up Facebook fan pages for your business, it's time to promote your fan pages and identify ways to be found in real time search results.

This should help you feel better about the time you invest marketing on Facebook. Now let's look at some ways to promote your Facebook fan page.

Benefits of Facebook Pages

Facebook started the idea of "pages" when they noticed more people were attempting to reach out to brands and trying to connect with them. In addition to the viral marketing aspect, another key benefit is that external search engines index Facebook fan pages. Search marketers should post content that includes targeted keywords you want to be ranked on.

How to Promote your Facebook Page

A promotion is a good way to reach out to your customers and make them aware of your new Facebook page. Offer a discount or prize drawing for customers who become fans.

When your customers (or fans) interact with you on Facebook, their friends will see those comments on their news feed. This is one way to leverage the power of Facebook as a viral marketing tool. This should attract more fans and prospective customers.

Engagement and Conversation

The real goal is to engage your fans in conversation. If you don't communicate and converse with your fans, then your fan page will become deactivate and fans will disperse to other interesting sites.

Facebook provides some great tools to help you engage with your fans. You have the ability to send videos, photos, messages, or links to each fan. Each time you send out one of these communications, you show up on their personal newsfeed. This helps to keep you and your products or services top of mind with your fan base. Be careful not to "spam" them.

Being Found in Real Time Search

Search engines -- or, at least Google -- have shifted toward enhancing search results with information like prices, addresses, and reviews, plus providing more real-time search results from Twitter, blogs, and other sites that regularly provide extremely new content.

One advantage to search marketers is that search engines are working with Facebook and Twitter to integrate updates into their search results. Let's look at some useful tips which help you show up in these real-time searches:
1. Keywords
2. Interesting Content
3. More Followers - To generate more impressions of your content
4. Invite People - To share the content with others.

Making sure that each page, at a minimum, has a uniquely constructed title tag and meta description will help your site rank better and appeal to search engine users, resulting in more clicks.

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