Pros and Cons of Internet Marketing

Published: 05th March 2010
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Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet.





Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience.





Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier. If companies build large or overly-complicated websites, individuals connected to the Internet via dial-up connections or mobile devices experience significant delays in content delivery.





Internet marketing is associated with several business models:





Affiliate Marketing - this is process in which a product or service developed by one person is sold by other active seller for a share of profits. The owner of the product normally provide some marketing material (sales letter, affiliate link, tracking facility).





Local Internet Marketing - this is the process of a locally based company traditionally selling belly to belly and utilizing the Internet to find and nurture relationships, later to take those relationships offline.





Blackhat Marketing - this is a form of internet marketing which employs deceptive, abusive, orless than truthful methods to drive web traffic to a website or affiliate marketing offer. This method sometimes includes spam, cloaking within search engine result pages, or routing users to pages they didn't initially request.





The internet can be a powerful tool that can put you on solid footing with bigger companies. On the other hand, the other companies may have more money to pay for advertising. Here are a couple of things to keep in mind as you analyze your internet marketing strategy.





Advantage of Internet Marketing


Global marketing


The web is exactly what it says it is - world wide. This means that you are not restricted to a brick and mortar business but have a 24/7 online shop which caters not only to your local clients but to customers from all over the world.





Cost effective


For a small business this could be one of the biggest advantages. Online marketing is not only effective compared to other forms of advertising, it is relatively inexpensive.





Target audience


Unlike newspaper advertisements, for example, internet advertising enables you to reach your target audience effectively. Interested consumers can find your website by searching for the specific product or service that you offer.





Measurable


Last, but certainly not least, is the fact that the success of internet marketing campaigns are easily measurable. It is almost impossible to determine how many customers respond to advertisements placed in newspapers or screened on the television





Disadvantage of Internet Marketing


Things Move So Fast You Can't Be Complacent


On the Internet perhaps one of the most distinct disadvantages is that trends and market demands move so fast that you can't just sit around all day and take in your wages. You have to be constantly on your feet or rather on your active mentality.





So Many Choices, So Many Things To Do


Now, this here is the top killer for just about anyone including you if you are already marketing online. There are just too many things to do in so little time





Therefore, it is very important that you are aware of the reward and inconveniences of internet marketing before you really strategize to optimize your revenue on the advantages and nullify the disadvantageous effects of virtual e-marketing.





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